BROOKS - Brand Campaign
“Connection moves us all”
Create Brooks' new brand campaign around the theme of connection to further develop their tagline "Let's Run There".
The Ask:
We filmed 9 run crews in 5 countries to represent how connection moves us all, no matter where you are in the world. We set out to create a campaign, but what we found was much bigger than running, so we made a 10 minute film.
The Result:
Wrote copy and a creative guide for the entire campaign, helped conduct interviews and create outlines for docustyle videos, and pretended to be a part-time music supervisor when I suggested Alive by Empire of the Sun be the soundtrack to this campaign.
My Role:
BROADCAST
BROADCAST
FILM TRAILER
FILM TRAILER
9 run crews. 5 countries. 1 shared power of connection. Brooks set out to film run crews around the world, but what they found was bigger than running—connection moves us all. Let’s run there.
FILM
FILM
SOCIAL
SOCIAL
Primary Text:
Connection moves us all and inspires us to keep going. #LetsRunThere
Headline:
Let’s run there
Description Copy:
Connection moves us all.
@darkrunners
@harlemrun
@nycsprintcollective
@dogsonlysocialclub
@eatthefrogggg
@fit4momhq
@kraftrunners
@hillstudiowellness
Caption Copy:
“These women don’t even let doubt come out of my mouth. They’re reassuring me you are strong, you aren’t alone, you can do this.”
Your daily reminder that friendship can help get you across the finish line. 🫶 Hill Run Club meets Black Women where they’re at in their running journey and empowers them to get where they want to go. #LetsRunThere
Caption Copy:
“We often hang out even when we’re not running.”
Would you join if you got to run under the Shanghai lights? 😍 DarkRunners are proof that connection moves us all no matter where you are in the world—day or night. #LetsRunThere
Caption Copy:
“You’re not just running for yourself – you’re running for the person next to you.”
NYC Sprint Collective helps motivate each other to finish that last rep and go farther together. #LetsRunThere
Caption Copy:
“I stopped referring to them as people from my run club, and then it was, they’re my friends.”
Post-run cooldowns involve maybe some stretching but definitely some dinner, or a cold plunge, or a wine tasting. Eat the Frog is a Manchester-based community that keeps the creativity going. #LetsRunThere
Caption:
Let’s run there. Emphasis on the 🙌 LET’S 🙌 No matter where you are in the world, you can always find your people.
Featuring @kraftrunners, @darkrunners, @nycsprintcollective, @harlemrun
Caption:
There’s no “I” in run 🫶 Our shared interests bring us together in ways both big and small, and motivate us around the world 🏃➡️ 🏃♂️➡️🏃➡️🌎 #LetsRunThere
Featuring @nycsprintcollective, @kraftrunners, @harlemrun, @darkrunners
Caption:
Connection moves us all, in ways both big and small. 🚒 Firefighters from LAFD, known as the Red Line Runners, run and work out together when they are not saving lives. #LetsRunThere
Caption:
Does your dog love running as much as we do? 🐶 Dogs Only Social Club puts on events for their furry friends, opening the door to meaningful friendships they wouldn’t have met otherwise. #LetsRunThere
OUT OF HOME
OUT OF HOME
SPOTIFY
SPOTIFY
