BROOKS - Hyperion Series
“Lead the charge”
Create athlete-led campaigns to promote the development and launches of the Brooks Hyperion Series [Hyperion Elite 4 PB, Hyperion Elite 5, Hyperion Max 3] leading up to the Tokyo World Championships.
The Ask:
Developed copy and creative guides for all Hyperion campaigns, helped interview athletes and footwear specialists on production, and wrote scripts based on new and old footage.
My Role:
Hyperion Elite 4PB: Produced social videos with pro marathon runners Des Linden and Zach Panning. These supercharged shoes almost sold out within 2 days.
Hyperion Elite 5 + Hyperion Max 3: Produced a campaign with Olympic silver medalist Josh Kerr and pro marathoners Erika Kemp and Jess McClain. These two shoes would help you lead the charge from training to tape break.
The Road to Tokyo: Produced 3 organic social hype videos for all Brooks athletes who went to the Tokyo World Championships wearing the Hyperion Elite 4B or Hyperion Elite 5.
The Result:
HYPERION ELITE 4PB
HYPERION ELITE 4PB
HYPERION ELITE 5 + HYPERION MAX 3
HYPERION ELITE 5 + HYPERION MAX 3
CAPTION COPY:
Lead the charge from training and recovery in the Hyperion Max 3 to racing in the Hyperion Elite 5, built for champions by champions. #LetsRunThere
CAPTION COPY:
Supercharge your training and recovery in the all-new Hyperion Max 3 — designed for champion runners like Josh Kerr. #LetsRunThere
CAPTION COPY:
Lead the charge from starting line to tape break in the new Hyperion Elite 5 — champion approved by pro marathoner Jess McClain. #LetsRunThere
CAPTION COPY:
Everything to keep you out front. Nothing to hold you back.
The lightweight Hyperion Elite 5 was developed and tested with pro-marathoner @des_linden as a stripped-down super shoe, designed to stay ahead from starting line to tape break. The updated upper removes all unnecessary weight, while its DNA GOLD 100% nitrogen-infused PEBA cushioning help provide the lightest, softest, and highest energy return foam we’ve ever made.
ROAD TO TOKYO
ROAD TO TOKYO
CAPTION COPY:
Tokyo called. Team Brooks answered.
Join us on the path to Worlds. #LetsRunThere
Say hello to your Brooks athletes 👋
@EmilyInfeld - 2025 10k National Champion
US 10,000m
@jesstonn - Building on momentum from Boston to her first global championship run
US Marathon
@imtinyrik - Taking the world stage following her breakthrough in Houston
US Marathon
@susannasullivan4 - Returning to the road after a fractured kneecap in Budapest
US Marathon
@cjalbertson - 50k world record holder toeing the line for the first time with the world’s best
US Marathon
@joshkerr - Defending 1500m champion looking to cement himself as the world's best
UK 1500m
CAPTION COPY:
“When it comes down to the track, I was born to do this.”
World champion @joshhkerr is a force to be reckoned with at every starting line. Now he’s focused on defending his 1500m title in Tokyo.
CAPTION COPY:
3 women. 3 spots. 1 marathon team gearing up for the race of a lifetime.
CAPTION COPY:
This year’s Houston Marathon was a breakout race for @imtinyrik. A competitor since she was young, Kemp’s time of 2:22:56 lowered her record as the fastest American born Black Woman in the Marathon and put her 12th on the U.S. all-time list. #LetsRunThere