REI - Campaign Refresh

“Find out”

The Ask:

Refresh REI's "Find Out" campaign across radio, billboards, social, and digital.

"Find out" celebrates curiosity and the search for something more—with answers and experiences that you can only find outside.

The Campaign:

My Role:

Wrote copy across platforms, and directed Spotify audio spots.

SPOTIFY

SPOTIFY

“Hey, what was that last song? Can we listen to something outside? Will it echo from the mountains? The trees? The trails? Can a campfire make music? What does far away sound like? Does sound have color? What’s the white noise of the outdoors? Can every day sound this good? Find out the answers to all of these and more, outside. Learn more at REI.com/find out.”

"At REI, we ask the big questions. What moves us? Can traveling farther bring us closer? Can we make the outdoors feel like home? How can we grow? Do long silences bring people together? [pause for 5 seconds] Find out the answers to all of these and more, outside. Learn more at REI.com/find out.”

BILLBOARDS

BILLBOARDS

REI / Good & Used

BROOKS / Run It Back Collection