BROOKS - Brand Platform
“Let’s run there”
Many started not to resonate with Brooks long held tagline "Run Happy" because runners were not "happy" all the time.
The Problem:
Develop a new brand platform (after 25 years) that represents every emotion and every place running takes you.
The Solution:
“Let's run there" became our brand platform and tagline. Every campaign there after would latter back up to our manifesto, and would help continue to break record sales and impressions.
The Result:
The Manifesto
LET'S RUN THERE
Is an invitation to feel like our favorite selves.
Is a challenge to venture where we’re scared to go.
Is a promise to not remain idle when there’s something worth racing toward.
Because everything we do is designed to take you to the place that makes you feel more alive — whether it’s a headspace, a feeling, or a finish line.
We’re all moving towards something. What are you moving toward?
Let’s run there.
Let's run there.
Let's run there.
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