BROOKS - Brand Platform
“Let’s run there”
Many started not to resonate with Brooks’ long-held tagline "Run Happy" because runners were not "happy" all the time.
The Problem:
Develop a new brand platform (after 25 years) that represents every emotion and every place running takes you.
The Solution:
“Let's run there" became our brand platform and tagline. Every campaign thereafter would latter back up to our manifesto, and would help continue to break record sales and impressions.
The Result:
The Manifesto
LET'S RUN THERE
Is an invitation to feel like our favorite selves.
Is a challenge to venture where we’re scared to go.
Is a promise to not remain idle when there’s something worth racing toward.
Because everything we do is designed to take you to the place that makes you feel more alive — whether it’s a headspace, a feeling, or a finish line.
We’re all moving towards something. What are you moving toward?
Let’s run there.
Let's run there.
Let's run there.
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