T-MOBILE - Instagram
T-Mobile did not have consistent thematics and just felt like another brand on social.
The Problem:
The Solution:
Make T-Mobile a social brand by creating original influencer and in-house content.
My Role:
I concepted, wrote/oversaw copy for all of our posts, interviewed creators, worked with influencers to create/write content, and co-directed in-house shoots.
Phone Feels
Jumping on the ASMR and oddly satisfying trend, we created mesmerizing phone content guaranteed to hit you right in the feels.
Post Copy:
That peeling feeling tho 📱🤤 Sound on for this one 🔊
#TMobile #Magenta #Uncarrier #ASMR #Phone #Mobile #Tech #NewPhone #Satisfying #OddlySatisfying #StressRelief #Satisfaction #ASMRsound
Post Copy:
What a slime saver. Sound on for full effect 🔊
#TMobile #Magenta #Uncarrier #Phone #Satisfying #OddlySatisfying #Satisfaction #SatisfyingSlime #Slime #SlimeVideo #SlimeASMR #ASMRslime #ASMR #ASMRvideo #ASMRsound
Post Copy:
Waiting for the likes to roll in...watch to the end 👀
#TMobile #Magenta #Uncarrier #RubeGoldberg #Satisfying #OddlySatisfying #Satisfaction #StressRelief #StressReliever #ASMR #ASMRvideo #ASMRsound #Mobile #StressRelief #Domino #Dominoes #KineticArt #Physics
Influencer Content
To match each creator's style I developed concept briefs, and even wrote some of the visual copy for new, original posts.
Post Copy:
V thankful for unlimited data and sweet potato casserole 🍠 with @mattsurelee
#TMobile #Magenta #Uncarrier #Thanksgiving #Holiday #Family #Thankful #Turkeyday #Turkey #Friends #KidsTable #FoodComa #VennDiagram
Post Copy:
Thanks for always being our sidekick, Dad. Art by @somehoodlum
#DadJokes #FathersDay #HappyFathersDay #Dad #Sidekick
Post Copy:
Remind us to not hit snooze on this resolution 😴 with @hephee
#TMobile #Magenta #Uncarrier #2019 #2019Goals #Resolutions #Resolution #Snooze #GetIt #LetsDoThis #Goals #NewYearNewMe #NewYearsResolution
Post Copy:
Passing notes is still as awk as ever. Now you just have unlimited paper 😉 with @adamjk
#TMobile #Magenta #Text #Phone #Paper #Art #Drawing #Texting
Trending
We paired devices with trending slang or Internet culture to produce original content.
Post Copy:
#Blessed even when things get out of hand 🙏
#TMobile #Magenta #Phone #Screen
Post Copy:
When they say “wait for it” 📱👀
#TMobile #Magenta #Uncarrier #iPhone #Phone #CantWait #Trending #Apple #Unboxing #Samsung #Galaxy
Post Copy:
When the memories come in fast 🙈 #shook
#TMobile #Unlimited #Uncarrier #GlowUp #ThrowbackThursday #TBT #Throwback #Facebook
T-Mobile Tuesdays
T-Mobile Tuesdays has always been a thing on Twitter to promote a free giveaway or coupon, but we were given the opportunity to post on the 'gram.
Post Copy:
Hey T-Mobile customers, this deal is so sweet we had to pass it on 😋 Tag someone you'd share an 🍦with, and head to the T-Mobile Tuesdays app to score $2 @baskinrobbins ice cream. But hurry, this offer doesn’t last long.
#TMobileTuesdays #TMobile #Magenta #Uncarrier #Unlimited #IceCream #Dessert #TreatYoself #BaskinRobbins
Post Copy:
T-Mobile presents, the “Magenta Movie Night” starter pack 💖 Enjoy a free @redbox rental night from your #TMobileTuesdays app now!
#TMobile #Magenta #Uncarrier #Movies #StarterPack #Redbox #Candy #Film #MovieNight #Memes
Ltd time offer. Qual’g plan req’d. 1 promo code per transaction. Payment card req’d. charges apply for >1 day. Can’t be combined with other offers. Subject to add’l terms. Void where prohibited.
We partnered with award-winning creator, Mike Perry, to design an original phone case. All our followers had to do was comment with #CaseDrop100 to be 1 of the 100 winners. I wrote the copy for the card insert, hashtag, and social posts for @tmobile (as well as direction for @mikeperrystudio).
Case Drop
TEASE
REVEAL
Post Copy:
Be 1 of 💯 to win this limited edition phone case designed by @mikeperrystudio! To enter in our first ever case drop, tag 3 friends with an emoji that represents each of them, and add #CaseDrop100 + #Contest. Who’s your crew of characters? 👹🤳 ⠀
No purchase necessary. US/DC/PR 18+; 4/24/19-4/25/19. Void where prohibited. For full rules go to: https://t-mo.co/2YY0NFk
#Sweepstakes #TMobile #Magenta #Uncarrier #AreYouWithUs #PhoneCase #MikePerry #Color #Art #Artwork #Character #Case #Animation #Draw #Drawing #Contest #Crew #Squad
