BROOKS - Glycerin Flex
“Flex the rules”
Create a campaign to launch the new Glycerin Flex, a state-of-the-art running shoe made to move with you.
The Ask:
Show how the Glycerin Flex bends the rules of running, creating a rebellious call to run the way you want.
The Solution:
"Flex the rules" became the tagline, and visually, we had some fun "flexing" the rules of reality across a regional broadcast commercial during the Super Bowl, mind-bending social posts, a Times Square 3D billboard, as well as other OOH, digital, and audio ads.
