REI - Good & Used
“Used is the new new”
The Problem:
Not enough people want to buy used products because it doesn't look new enough.
Create a social and retail campaign to show that REI's products look just as good as new when they're lightly used. Plus, who wouldn't want to feel good about lowering their environmental footprint?
The Solution:
RETAIL
RETAIL
SOCIAL
SOCIAL
RT if you pledge to buy one used piece of quality gear this year. Together we could save millions from ending up in landfills. pic.twitter.com/rDkUmDZnN9
— REI (@REI) February 6, 2020