T-MOBILE - iHeart
“Hit Shuffle”
The Ask:
Create social content for T-Mobile's sponsorship at iHeartRadio Music Festival with two influencers (Brandi Cyrus and Wells Adams) and two artists (T-Pain and Ludacris).
To compliment T-Mobile's rally cry, "Are You With Us?", we created the campaign wrapper ("Hit Shuffle") that celebrated diverse cultures, tastes, and everything that connects us all to the music.
The Result:
Created a social campaign wrapper, concepted scripts/visuals for Instagram Stories and IGTV, and wrote/oversaw copy for each post.
My Role:
CAMPAIGN WRAPPER
CAMPAIGN WRAPPER
iHeart Beats:
IG Stories + IGTV
Using found sounds from iHeart Music Festival, we made an original track and music video to accompany our "Hit Shuffle" wrapper.
Ferris Wheel Shuffle:
IG Stories Ad
T-Mobile always shows a unique perspective at their sponsored events. This time, we used the branded ferris wheel to illustrate diverse musical tastes at iHeart.
