T-MOBILE - iHeart

“Hit Shuffle”

The Ask:

Create social content for T-Mobile's sponsorship at iHeartRadio Music Festival with two influencers (Brandi Cyrus and Wells Adams) and two artists (T-Pain and Ludacris).

To compliment T-Mobile's rally cry, "Are You With Us?", we created the campaign wrapper ("Hit Shuffle") that celebrated diverse cultures, tastes, and everything that connects us all to the music.

The Result:

Created a social campaign wrapper, concepted scripts/visuals for Instagram Stories and IGTV, and wrote/oversaw copy for each post.

My Role:

CAMPAIGN WRAPPER

CAMPAIGN WRAPPER

iHeart Beats:
IG Stories + IGTV

Using found sounds from iHeart Music Festival, we made an original track and music video to accompany our "Hit Shuffle" wrapper.

Ferris Wheel Shuffle:
IG Stories Ad

T-Mobile always shows a unique perspective at their sponsored events. This time, we used the branded ferris wheel to illustrate diverse musical tastes at iHeart.

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